Program
of the Italian Chamber of Commerce in Korea
Everybody is aware
of the fact that the Italian fashion is object of longing
for a large part of the Korean women and girls. Nowadays
also the men are looking with interest the Italian fashion.
The planning is
to give them the pride of being the holder of a special
and exclusive credit card, issued by a Korean bank having
the right, coming from the Italian fashion companies
present in Korea, to provide them with the VIP card.
Having and using
it for their shopping in the stores selling the Italian
fashion products, the holders will get a benefit in
terms of discount or gift.
In order to attain
the goal, the Italian Chamber of Commerce in Korea will
have the role to create the link between the Italian
companies present in this country and involved in the
above mentioned field and one Korean main bank.
In order to emphasize
the project and with the aim to give evidence and to
provide with more promotion both the companies and the
bank one event will be held in Seoul at one hotel.
The event is expected
to include a party with the participation of the representatives
of the companies and the bank, the more relevant customers
to whom the bank is thinking to propose the credit card
and the Italian authorities in Korea.
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